case studies

Accessibility in the digital age: I developed the world’s most accessible website for Toyota Mobility 2018 in order to support their Global Olympics launch. Looking to pivot category from automotive to mobility, Toyota asked for a way to demonstrate they were more than just a car company - but rather leaders in mobility. This came with an 8-year sponsorship of the 2018 and 2020 Olympic and Paralympic Games. The ‘Start Your Impossible’ website was available to those able-bodied and disabled around the globe; because mobility isn’t just for the able, it’s a human right for everyone.

Looking to increase their presence and support among educators across the world, Apple asked for support to develop a go-to-market strategy to launch their Apple Education service offering. I developed the marketing materials, launch plan, technical feasibility and messaging strategy to launch this unique program to educators around the world. After successfully launching the Apple Education series, Apple asked me to continue to work across their Global MarCom team; helping launch Snow Leopard and a handful of their most beloved consumer products.

ASICS was looking to drive incremental reach and engagement among key audiences across the globe but had limited funds to achieve this. I developed an audience-first global segmentation and communications plan to create digital and dynamically-optimized creative to reach the right person, the right place, right message and right time. ASICS saw over 200% return on their investment within the first quarter of inception.

AT&T approached my team to help develop a global brand repositioning of their capabilities in order to telegraph to the world AT&T’s new brand proposition as an entertainment company (post Time-Warner merger). The More for Your Thing global brand positioning was a highly personalized creative platform, focusing on people first. The campaign highlighted how AT&T gives people more to enjoy the things in their lives that matter the most.

I joined the Sweet Flower team as their acting CMO just as they were launching their brand in Los Angeles. Sweet Flower became the fastest-growing cannabis lifestyle boutique in Los Angeles and under my guidance, reached a new demographic: the wellness-seeking millennial mom.