capabilities

Areas of Focus

My career across agencies, brands and startups has given me a broad experience and skill set that makes me a superstar at understanding data, drilling down to an insight quickly and shepherding big creative ideas from concept to execution and optimization.

Brand Strategy + Positioning

Whether you are a brand that’s been around for 35 years looking to shift category or a startup creating an entirely new category, you need a soul and a story. My approach has always been to know your whitespace opportunities and the quickest way to get there - with a unique insight to spark an idea.

Messaging Architecture

I help create the spaces and drive clarity for brands who have a lot to say but are unsure or where or how to say it. Rather than overload a TV script with product points or promotional offers or create social posts that carry more than one CTA - I’ll look at your messaging matrix (or create one for you) that helps communicate the most important messages in the most meaningful mediums in order to drive relevance and engagement.

Audience + Communications Planning

A unique take on communications planning, my approach is to think about the audience first, then create the communications plan. By fusing my experiences in media planning, data strategy, brand planning and digital expertise I will work with you to develop a go to market approach in order to maximize your marketing dollars and ensure the right creative is served to the right audience at the right time to drive efficacy.

Data Science

DMPs, DSPs, DCMs, interest layers and mass targeting - thinking data-first gives you the opportunity to not only generate insights, but if used correctly, can give you foresight. I carry a natural familiarity with data platforms and whether you have access to first party data or not, there’s always a data set or series of points to be utilized to generate meaning for your brand.

Creative Inspiration + Refinement

Bringing over a decade of experience delivering empathy to the creative process, my approach is giving spaces and springboards for creatives, planners, directors and new business teams to help shape and sharpen creative ideas. My experience working across award-winning, global creative brand marketing gives me the ability to think big and help solve complex challenges. And you could say that I’m incredibly close to the creative process; I’m married to a creative in the industry.

Tactical Planning

Ever since I was named “Woman to Watch” by Mobile Marketer, I have the ability to think about the smallest screen first which helps me land a tactical insight in order to help spark creative ideas. Whether it’s a social rollout, a communications architecture, digital platform best practices or a thumb-stopping social idea - I help land the tactical insight that drives the greatest amount of creative impact across platforms.

Research

Beyond the back room, thinking about study methodology and design that garners insights quickly - your brand strategy isn’t a one-size-fits-all approach so why should your research approach be any different? My experience covers landscapes + hypotheses, proprietary studies, moderating, quantitative and qualitative research, reporting and analysis.

Business Development + Pitch Strategy

Bringing the hustle experience I developed when I co-founded my first startup (that was subsequently acquired by WPP) I love a good pitch challenge. Whether it’s primary research, social listening and analytics, bolstering an existing creative idea, playing deck master or pitch doctor, I bring a lightheartedness into pitch war rooms and have the ability to make even the most intense timeline fun by bringing an optimism and years of experience winning the toughest and most sought after accounts in the business.