outsourced CMO

What is an outsourced CMO? It’s exactly what it sounds like. Hire me as your acting CMO with none of the investment of a full-time salary, benefits or equity.

I help early-stage startups pre-Series A with quick-start marketing functions to ensure you show growth to investors and stakeholders, quickly. With a focus on creating an emotional connection between the audience and your brand, here are a few hats I wear as your outsourced CMO:

• Responsible for market growth strategy.

• Develop quarterly and annual marketing plans that deliver against brand and business KPI's.

• Manage the operational structure of the team and growth plans.

• Find, hire and manage agency partners and budget based on specific needs.

• Create the best marketing mix for the company including brand, performance marketing, social and partnerships.

• Collaborate across other departments including product design, product, engineering, finance, and analytics teams.

• Garner consumer insights and interpret data into meaning for the organization.

Having played this role for several companies, I am familiar with the game plan for success and work within a flexible schedule, pay structure and deliverables to ensure you don’t over-invest in marketing efforts too early in your company’s growth.

Send me a note below for a free one-hour consultation phone call to talk about how I can support the growth of your organization as your early-stage outsourced CMO.