category experience
Over the last 15 years I worked across some of the world’s largest brands and alongside some of the best marketers in the world. I’ve worked within the largest agency networks, client-side and within startups in the three largest markets in the US.
Automotive
Honda
Toyota
Ford
Mercedes
Audi
BMW
Land Rover
spirits
Absolut
Gaming
Electronic Arts
Twitch
CPG
Colgate
P&G
Oral-B
Retail
Tesco
Wal-Mart
Sports / Apparel
AETHER
ASICS
Nike
Martin+Osa
Tech
Apple
IBM
Microsoft
Facebook
Telco
AT&T
Nokia
Entertainment
Netflix
Time Warner / HBO
Amazon Prime Studios
DirecTV
For Good
Taproot
Toyota Mobility
Startups
Mahmee
Neato ‘D-Vac’
Global
2006 + 2018 Global Olympics
wellness / cannabis
Sweet Flower
Cookies
Not yet a brand? I can help your start-up succeed.
brand inception
Looking to create an entirely new category? A new ad monetization model? Launch a new product in an existing category? Launch a new product or solution? Let me help you make your mark. My experience launching new products across automotive, tech, gaming, entertainment, fashion, wellness (cannabis) and CPG means I know how to bring meaning to your consumer through brand positioning and go-to-market strategies.
investor preparation
Prepping for investor conversations, pitch decks, PR strategies and product highlights is my specialty. Having sat in board rooms and pitched my own ideas to investors, I know firsthand the important points to hit and the story to tell to tell your ‘why’ to secure the right funding and interest. Not sure where to start? Let’s meet, I have a strong network of VC investor relationships who are always looking for new endeavors to fund.
“Kayla always pushed for creativity and innovation in all aspects of our business. When working with advertising partners, she knew how to drive conversation to integrate audience-first insights with a deep understanding of mobile and digital platform behaviors.”
“Kayla is everything you’d want in a marketing partner. Empathy, clarity, intelligence and creativity - she was the perfect partner and strategic guide for our two brands working alongside each other. ”